Ask Mummy & Daddy create gummy sweets for people who are supposedly grown up, but still love something sweet, colourful, and slightly ridiculous.

Their flavours are inspired by familiar desserts, cocktails, and little guilty pleasures — from Lemon Drizzle and Apple Crumble to bolder combinations that are not trying to be a “healthy alternative” to sweets.

They are simply delicious gummies. With better ingredients, a plant-based recipe, and enough character not to be forgotten at the back of the cupboard.

For people who say “just one” and then somehow finish the whole bag.