New Ground

Luis Alberto Jojoa, Colombia

200 d

Good for espresso and filter

€21,90 Sale Save

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TASTING NOTES

Nectarine. Earl Grey. Pineapple.

VARIETY

Pink Bourbon

PROCESSING METHOD

Extended fermentation washed

REGION

Huila

ALTITUDE

1650 m

MANUFACTURER

LUIS ALBERTO JOJOA

FOR THE COFFEE

This outstanding lot comes from Luis Alberto Jojoa, producer and owner of Finca La Perla del Otún in Colombia. But his story is as remarkable as the coffee itself. Luis began his journey in coffee as a picker, working on the neighboring farm of Antonio Castro. Driven by ambition and passion, he eventually asked Antonio if he could buy a small piece of land. Though he didn’t have the money, Luis offered his labor as payment and after five years of hard work, he became the proud owner of La Perla in 1994.

Today, Luis runs the five-hectare farm with the help of his wife Floridalid, their sons, and a few local pickers. The name “La Perla del Otún” (The Pearl of Otún) reflects the farm’s breathtaking surroundings and its deep personal value to Luis.

A Unique Fermentation Approach

Unlike many traditional Colombian producers, Luis follows a multi-day, extended fermentation process. Here’s how it works:
• Monday: Ripe cherries are harvested and de-pulped at night, starting the fermentation.
• Tuesday to Thursday: New harvests are added each day to the fermenting mass, thoroughly mixed to maintain uniformity.
• Friday: The entire batch is washed after 96 hours of fermentation and moved to raised parabolic beds to dry.

This process results in a cup that is rich, complex, and deeply expressive, showcasing both the terroir and the meticulous craft behind it.

Luis isn’t just a producer - he’s a lifelong learner. He regularly attends classes at the local SENA agricultural university to deepen his knowledge and commitment to high-quality production. In 2006, he took 1st place in the Colombian Cup of Excellence, using the prize to expand his farm and continue investing in quality.

This coffee is a true representation of perseverance, innovation, and pride, produced by a farmer who earned every inch of his land and every note in your cup. A truly special lot from an exceptional human.

ABOUT New Ground

New Ground Coffee is an Oxford-based specialty coffee roaster that seamlessly blends exceptional coffee craftsmanship with a profound social mission. Founded in 2017 by friends united by a passion for both outstanding coffee and social justice, New Ground is dedicated to sourcing and roasting some of the world’s finest coffees while making a tangible impact in their community.  

Recognizing that individuals released from prison face significant challenges, particularly in securing employment, New Ground actively addresses this issue by offering training and job opportunities to ex-offenders across the Thames Valley. By providing these opportunities, they contribute to reducing reoffending rates and support successful reintegration into society.  

New Ground’s commitment extends to ethical sourcing practices, collaborating with small-scale farmers worldwide to ensure that each bean is responsibly obtained. Roasting takes place in their state-of-the-art Oxford facility, where each batch is carefully crafted to highlight the unique flavors inherent in the coffee. 

As a Certified B Corporation and Certified Carbon Neutral company, New Ground exemplifies how businesses can drive positive change, proving that exceptional coffee and social responsibility can go hand in hand. 

OUR COFFEE SELECTION

With Drekka , we embark on the adventure of roasting specialty coffee with a lot of enthusiasm and desire. As always, we will be uncompromising with selection and quality. #88pointsandabove

Taf Coffee , Athens, is the permanent bakery we have been working with for over five years. They are always present in our selection.

Every month we present one or more guest bakeries , because we believe that one should constantly try new coffees and roasting profiles from the best bakeries in Europe.