Mug Shot, Brazil

New Ground Coffee is an Oxford-based specialty coffee roaster that seamlessly blends exceptional coffee craftsmanship with a profound social mission. Founded in 2017 by friends united by a passion for both outstanding coffee and social justice, New Ground is dedicated to sourcing and roasting some of the world’s finest coffees while making a tangible impact in their community.  

Recognizing that individuals released from prison face significant challenges, particularly in securing employment, New Ground actively addresses this issue by offering training and job opportunities to ex-offenders across the Thames Valley. By providing these opportunities, they contribute to reducing reoffending rates and support successful reintegration into society.  

New Ground’s commitment extends to ethical sourcing practices, collaborating with small-scale farmers worldwide to ensure that each bean is responsibly obtained. Roasting takes place in their state-of-the-art Oxford facility, where each batch is carefully crafted to highlight the unique flavors inherent in the coffee. 

As a Certified B Corporation and Certified Carbon Neutral company, New Ground exemplifies how businesses can drive positive change, proving that exceptional coffee and social responsibility can go hand in hand.